“Build Out Loud”: Midday Squares Cofounder On How To Build A Brand That Will Attract Investor

The secret ingredient in Karls’ vegan chocolate brand, Mid-Day Squares, is viral content.
“We document and show everything–the good, the bad, the ugly of building this business,” Jake Karls says. He calls this building out loud.

Karls sat down with Forbes Reporter Zoya Hasan at the Forbes 30 Under 30 Conference in Cleveland to talk about his unique approach to using viral content and the challenges of growing a company that relies on physical infrastructure.

Read more on Forbes: https://www.forbes.com/sites/chloesorvino/2022/11/29/mid-day-squares-jake-karls-wants-to-take-a-bite-out-of-the-candy-aisle/?sh=61cb5ac978ae

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